The Future of Social Media & Film

I predict that social media and film will not change much beyond what we currently have. Although, as more and more people use social media the more companies will be able to track people who use social media technologies to see how the general populace thinks of a film. There are already critic review sites that aggregate scores and try to gauge the quality of a film, although a lot of the times general movie audiences do not share the same reception as these professional reviewers. Social media in the future will still play a strong role in allowing users to share how they feel about a film and in turn this will let others who are close to them decide whether they want to see the film too. If the models for this future are correct then whether or not people like a film on social media or not should also correlate with how well the films do in the box office as well. It will be interesting to see how the future of social media and how it relates to film plays out.